Should You Use Seller or Vendor Central?

March 7, 2018

Amazon rookies and veterans alike find it difficult to clearly distinguish Seller Central from Vendor Central. Unfortunately, many retailers end up with the wrong type of account, hindering their sales. Not only can the wrong account prevent a retailer from being able to sell the way they need to, or at least make it much more difficult, but it’s also nearly impossible to switch.   Before getting locked into Seller or Vendor, retailers should carefully determine which account will grant…

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Business Tips

Amazon Advertising: Foundations

February 28, 2018

No matter how spectacular a product is, no one will ever buy it if it’s buried under thousands of other products. Searchability optimization, while necessary, can only take a product so far if competitor products are also optimized.   After Amazon looks for relevance, it ranks (conversion blog post) search results based on sales and reviews. So essentially, products that get more sales are ranked high and in return get more sales from the visibility. The most effective way to…

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Amazon Business Tips

Conversion Checklist

February 13, 2018

The name of the conversion game is turning searchers into payers. This is done by ranking high on the Search Engine Results Page (SERP), polishing the detail page, and advertising the right way. Search Engine Results Page (SERP): Get the Click When a product appears on a SERP, it must compete for the click that will take a customer to a detail page. At this stage, customers primarily judge products relative to each other. Furthermore, only the first few results…

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Amazon Business Tips

5 Tips to Holiday Success on Amazon

December 12, 2017

Almost all products, across all categories, see a dramatic lift in sales towards the end of each year. Holiday shoppers login to check off their lists before stock runs out. With the extra  eyes on your listings comes an opportunity to finish the year strong and start the new year on the right foot. 1. Off-site advertising As competition multiplies during the holidays, Amazon’s “Get sales in order to get more sales,” algorithm gets increasingly complex. The only way to…

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Outsmarting Amazon’s Bid Auction

October 27, 2017

The following blog has been written by Gauri Iyengar from Teikametrics.com As the competition on Amazon increases, so does the adoption of Amazon Sponsored Products. This means sellers must work harder (and smarter) to stay relevant and sustain advertising spend. Gone are the days of “setting and forgetting” where a static bid price would still generate sales volume. You now need to be as dynamic and responsive in placing bids as you would in setting prices or addressing customer reviews.…

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