PPC

Budgeting for a Successful PPC Campaign

May 23, 2018

Establishing a proper budget for PPC campaigns is a crucial part of Amazon success, but the complicated nuances of this process can make it one of the most challenging and daunting parts of maintaining a strong PPC campaign. While there’s no set of instructions for running a successful PPC campaign on Amazon, here are several guidelines and techniques that can help you take your success rate to the next level.   Calculate the True Cost of Your Product Many sellers…

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Brand Hacks

How to Fast-Track Your Brand’s Growth

May 18, 2018

Getting your e-commerce business off the ground can be time-consuming and difficult. As a business owner, you may spend long hours trying to figure out what your next step is toward growth. But don’t worry. Here are some tips to help you accelerate your business’s growth and put you on the fast track to success. 1. Sell on All E-commerce Platforms To help your online brand grow, you need maximum visibility. It isn’t enough to list your products on just…

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Photography

Conversion Through Amazon Photography

May 16, 2018

In today’s Amazon market, conversion from the initial click to sale is most often driven by the photography or infographic content in a listing, not the actual product description. Rather than taking the time to read through the content in a product listing, many consumers rely primarily on the visual pieces of a listing to make a purchasing decision. Particularly for consumers on a mobile device, the photography and infographics are extremely important because these elements appear before any of…

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Brand Development

Basics of Market Research

May 9, 2018

Effective market research is a vital component of success for businesses looking to expand their Amazon customer base and increase sales. While the idea of conducting market research can be daunting, here are a few tricks of the trade that can make all the difference. Think Like the Consumer When it comes to market research, consumers are at the heart of everything. To collect valuable, relevant data, sellers need to view their products the way their customers would. Because sellers…

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Searchability

Tips to Optimize Amazon Keywords

May 2, 2018

For any Amazon seller, keyword searchability should be a top priority. With new companies and products entering the platform each day, sellers always need to refine their keyword strategy to stay competitive. Keyword searchability refers to a customer’s ability to find a particular product or brand through organic searches. Sellers with a higher rate of keyword searchability attract a greater volume of relevant consumer traffic, often resulting in increased sales. Here are some tips for sellers to optimize their keyword…

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